|Marketing and the Internet Section DS|
MA NCES Code:
|Fall Only (Fall: 25 Seats; )|
|Marketing or Principles of Business. A solid understanding of computer applications is very helpful.|
|Middle States Commission on Secondary Schools; Northwest Accreditation Commission|
|Course Requires a Media Kit to be Shipped to Students:|
|Course Requires a Media Kit to be Purchased by Course Sponsor |
(see additional details below):
Marketing and the Internet is a study designed to couple the marketing and economic skills students have mastered in previous marketing and/or business courses with the latest technology in marketing, sales, mass media, research, and customer service presentation techniques. We will investigate the future of business on the Internet, study how e-business compares to traditional business, and find out more about the marketing strategies involved in promoting a business, and the laws affecting Internet businesses.
We'll learn about the structure of the Internet and basic design strategies to develop “sticky” sites. We will also look at traditional businesses and their use of the Internet.
Where is the future of e-commerce headed? We'll find out! Students will even get a chance to design their own virtual storefront!